Some details can make a difference when you decide to start your Instagram adventure. Eg? Take as a reference the type of account to use to manage your insurance business: have you already decided how to orient yourself?
Those who have already had the opportunity to interact with the social universe of Instagram know that there are different solutions to start, start and develop their visual storytelling business. In particular, we can talk about a personal profile and a business one, without forgetting the solution known as the creator. So which Instagram account to create?
It depends. As often happens in these cases, there is no single answer to address these delicate aspects. Choosing the type of profile can radically change your presence on this social network
It is no longer just a matter of choosing the best Instagram hashtags or increasing followers and followers to have a substantial following: deciding which Instagram account to activate allows you to change your strategy.
This is true if you are a free professional who uses Instagram to do social media marketing, but also if you represent a company that aims at brand awareness or advertising.
Do you want some more information on the type of profile suitable for your needs? Are you hoping to make a choice worthy of the name? Here’s which Instagram account to choose between personal, business, and creator.
Index [ hide ]
- 1 Personal account, the first step
- 2 Business account, the complete choice
- 3 Account creator, the middle way
- 4 Which Instagram account to create?
- 5 FAQ to learn more about the topic
Personal account, the first step
Which Instagram account to create to get started? The answer is simple: the personal one, i.e. the solution designed for the individual user who has no intention of promoting products or services, has no business objectives and does not want to use Instagram as a web marketing strategy. In short, this is the profile of those who just want to post photos.
From a content marketing point of view, you can do it all: you can post photos, videos, stories, reels, and IGTV. Even as a basic functionality we are on the same level as the business and creator accounts.
The differences are noticeable only when you decide to go beyond the simple pleasure of publishing a beautiful photo without any objectives or KPIs.
Of course, you can decide to start with a personal account and switch to the business one at any time and you can go back.
Business account, the complete choice
At some point in your amateur social media manager business, you realize that the basic presence on Instagram is not enough. You need some more functionality. Which Instagram account to create?
If you want to grow you need to activate a business profile. We are talking about a structure apparently without great aesthetic influences.
After the change, you can’t customize much from a layout point of view. But a world opens up from a strategic point of view. Once you have taken this direction important scenarios to open up for those who do social media marketing :
- Access to statistical data.
- Possibility of advertising.
- You can show contacts.
- Use of the Facebook creator studio.
- DM (direct message) management.
- Start of the internal shop.
- Link in stories after 10,000 followers.
This is a summary of the additional functions of Instagram Business but by themselves, they give the idea and allow you to understand why many professionals, influencers, and bloggers – as well as, of course, companies – decide to focus on this type of Instagram profile.
Which Instagram account to create? With business, you can connect your presence on Instagram with that related to the Facebook page. If you sell something, you create a linked shop and allow people to click on the product tag you post on these social networks.
Result? Increase in sales. And of engagement, since you have the opportunity to study statistics to understand what works and what doesn’t, a privilege that is not granted to you on your profile.
Which Instagram account to create?
To all this is added the possibility of taking advantage of the creator studio to manage every content marketing strategy on these social networks: you can schedule posts, reply to direct messages, work on every nuance of your social media manager path.
How to switch to the business account? All very simple: go to Settings, search for Accounts, and tap on Switch to a professional account. Choose the category that describes your company.
Account creator, the middle way
Which Instagram account to create if you are not a representative of a company and do not need the complex scaffolding of a business profile?
The personal one, of course. But that fits you tight, you would like some more features. Such as the possibility of monitoring statistics and advertising. In this case, you create the creator account. That is to say?
If you already have a personal Instagram profile or a professional account, you can convert it to a creator account to access the features that allow you to control your online presence, understand your growth and manage your messages more easily. An account creator is ideal for public figures, content producers, artists, and influencers.
Which Instagram account to create for your business? As you can well guess, the creator profile represents a compromise: you can add or not the contact information or your business, avoid unnecessary integration functions with professional tools.
Instagram statistics example.
But with the account creator, you keep statistics, the ability to promote posts, and the ability to manage direct messages. That is a decisive function for those who use Instagram as a work tool.
Which Instagram account to create?
The starting point is clear: you can start with a personal account because it is the foundation. If you open a new profile you can switch from a personal to a business account at any time and with a simple procedure. So you can transform your online presence.
Of course, the aesthetics of the Instagram profile are not changed: whoever lands on your page notices very few differences. But the strategic features are punchy. And it is recommended for those who want to use Instagram seriously to make this step (free and immediate).
Which Instagram account to create? if you are a company or a person who needs complete integration with your presence on Facebook, you can activate a business account and work using 100% of the potential of Instagram. Alternatively, there is the creator account
This condition, that of account creator, is just as powerful but slightly more streamlined and suitable for those who do not need the maximum integration with Facebook. And, above all, it does not need to represent a commercial activity, company, or point of sale.
FAQ to learn more about the topic
Sometimes there are small doubts that prevent you from making a clear decision: which profile to activate on Instagram? Here is a series of simple, immediate questions and answers, always based on real doubts.
Does the personal profile always have to be public?
No, the personal profile can also be private. This allows you to hide the publications you have left on the bulletin board from other people. With a private personal profile, you can add hashtags but the contents will only be seen by those who have been accepted among the followers.
Business profile: penalized compared to personnel?
No, there is no penalty between the various accounts. Often a sort of limit is assumed in terms of organic reach on the profiles that have the possibility of creating ADV to entice you to invest and activate advertising campaigns but these are only baseless inferences.
Can I change my profile at any time?
Yes, when you start with a personal profile you can always transform your online presence of this social network into a business or creator.
To start you don’t need a VAT number and with the creator solution not even a Facebook page but only your profile. Remember that in any case, you can go back to being a personal account.