Thanks to the rise of social media and user-generated content, we have a new breed of celebrity: the influencer, a person who shows up on your Instagram timeline or YouTube feed instead of on the silver screen. But one influencer is not the other: these ladies and gentlemen come in different types and reaches. Influencers, as opposed to celebrities, do not have a set platform. They may be anyone. They’re not restricted in any way. Their enormous online and social media following is what makes them influential.
An influencer can be a popular fashion photographer on Instagram but also a good cyber security blogger who sends out tweets about his field. But also think of a respected marketing manager on LinkedIn. There are powerful people in every business – you simply have to look for them. That’s what influencer marketing solutions India does for you.
We have learned from the epidemic that using well-known, popular celebrities and social media influencers is not the only way to promote effectively. Fashion businesses are increasingly turning to Micro-influencers, or social media users with an audience of 1,000 to 10,000 followers, who have a dedicated and engaged following, but whose numbers are less.
As a result of the international economic downturn, companies have been forced to cut their marketing costs, making Micro-influencers more essential than ever before.
If you quickly Google the term influencer, you will soon come across the terms nano, micro, meso, and macro influencer. But what is the difference between all these influencers? And which type of influencer is the ideal ambassador for your business? We tell you. In this article, we zoom in on the smallest variant: Micro influencers.
Micro-influencers are small but effective influencers
Micro-influencers are the newest entrants to the influencers guild. They still have a modest reach (a maximum of about five thousand followers), but just like the micro-influencers, they are perfectly at home in a specific niche. They are therefore seen by followers as an honest and reliable sources of information.
These small influencers are still at the beginning of their careers on social media. Often they just enjoy sharing their passions and insights with like-minded people as a hobby. But sometimes they also have the ambition to become a big influencer. The great power of Micro-influencers is interaction. They make personal contact with their followers and give practical advice and tips that are really useful.
Just like the micro-influencers, the Micro-influencers focus on a specific target group that follows them because of their expertise and knowledge.
The benefits of using a Micro-influencer are the same as those of a micro-influencer:
- Their followers belong to a specific target group.
- They have the attention of the intended audience.
- Micro-influencers are suitable for every possible budget.
- They are passionate about their ‘work’.
Collaborating with a micro influencer platform can be interesting if you want to reach a specific target group. Keep in mind that these small influencers have a modest reach and your visibility is therefore not great. You do build engagement with your specific target group. Is reach and visibility more important to you than engagement? Then collaboration with macro and mega influencers might suit you better.