Golf is among the favored sports pastime, with the tournaments having effective results for fundraising events for an array of nonprofit organizations. Not only can everyone enjoy a good time, but charities can benefit, and sponsors have an incredible chance for marketing with the crowd drawn to the game. Go here for details on creating signage for your tournament.
Regardless of budget, tee signs are an integral component of golfing, with each drawing attention as the players make their way from one tee to the next. The only requirement is to make yours stand out and be more readily noticed as the audience approaches.
Consider these suggestions for using golf signs shrewdly as a promotion or for other purposes.
How Are Golf Tee Signs Used For Tournaments
When incorporating signage into an event, it’s essential to be as creative as possible to see success if this is being used in a marketing capacity. Often advertisers or business leaders become stuck in a sort of rut with their golf tee signs considering only a few options when, in fact, the most distinct choices will catch the crowd’s attention.
As a rule, signage should accomplish numerous things from a marketing perspective for your business. These should provide the following:
- Organization
- Direction
- Information
- And advertisement
Consider these suggestions when designing a golf tee sign for use at a tournament that’s creative and impressive.
- Sponsoring a hole
When creating signs for hole sponsorship, these should recognize the businesses that contributed to the event. In contributing to the event, part of the agreement for doing so would have been that there would be sponsorship, and this is one of those aspects.
This is an effort of gratitude and marketing technique for advertising businesses meaning these need to not only present a component of the tournament but have specific details that represent company brands. Many sponsors for the tournaments will require recognition throughout the event.
When it’s large, there will be sponsors for varied features, including meals, and each one will require individual recognition.
- A golf theme is not out of the realm of possibility
While you might find using a golf theme with the golf tee sign redundant, it’s not unheard of to incorporate the theme. The people attending are there because they’re enthusiasts of the game.
Likely, many have details of the sport incorporated into their homes or offices since most people attending golf tournaments are avid players of the game in their spare time as well.
The added reference in the signage is not something they will probably give a second thought to but more so might appreciate as an emphasis to the message being promoted.
The effect doesn’t need to be complex. There can be the addition of a golf club or a ball, or the message will use golf verbiage, shape the outer shell like a ball, keep it overall simplistic, not overdone. Learn about golf course signs at https://golfcoursetrades.com/golf-course-signage/.
- Pay attention to brand detail
At a large tournament or any size, a considerable number of sponsors usually contribute to the event. Recognizing each of these with adequate detail to identify their brand is an essential marketing tool for the companies.
The ideal way to do that is through signage, and that’s often the deal when the businesses agree to become sponsors. It’s critical to identify unique components of the brands, including:
- Name
- Tagline / motto
- Colors
- Logo
The audience will then be able to associate the signage with a particular business allowing them the power of recall afterward.
- The color scheme will need to stand out in the mix of greens and blues
These signs will be situated against the green with the blue sky and the sun shining, making it a challenge to make them stand out. The recommendation for brilliance is to have a white backdrop because white draws the eye since it appears out of place against all the colors.
The sign can incorporate colors associated with the brand or its logo but shouldn’t be overly busy. Most people’s attention span with a sign will only be a matter of a few seconds. The message and graphics need to be clear, concise, and simple, readable with a glance, and memorable.
Final Thought
Each element put together for the tournament will ultimately contribute to the overall event’s success. If created with intention, signs can have a considerable impact not only on the course of events for the day but on the sponsors with the potential after-effects of a good marketing scheme.
If the crowd paid attention to what were subtle messages across the green, when there’s a need in their day-to-day, the power of recall will remind them of businesses available to answer those needs.
That makes the signs a success for the sponsors generating business and the audience getting access to new resources they didn’t have available to them previously—a definite win-win.