Small Business Guide: How to Create SEO Optimized Content

If you want your website to be found on Google, you must adorn it with content that appeals to the Google algorithm. This content will enable your website to rank for specific keywords, allowing it to be found by interested parties.

But you can’t publish just any content. If you want your website to rank, your content must be SEO optimized content.

Wondering how to create content that’s optimized for SEO? Then read on. We’re going to tell you now!

Do Keyword Research

First and foremost, you must do keyword research. This will enable you to find keywords that users are searching for. As such, it will provide your website the opportunity to come into contact with these users.

The key here is to pick keywords that are relevant to your niche or industry. So, if you’re a plumber, for example, you might use a keyword like “plumber in [your location]” or “burst pipe repair”.

Note, though, that you shouldn’t just use basic keywords like these. You should also search for long-tail keywords, as they’re easier to rank for and tend to bring in a very specific type of online user.

To find long-tail keywords, use a keyword research tool like Ahrefs or SEMrush. Then, once you’ve found your keyword, drop it into your content 3 to 5 times, doing so naturally within the flow of your writing.

Add Links

When optimizing content for SEO, you must add links to the content. Links are important not only for enhancing a search engine’s crawling capabilities but for showing search engines that you’re citing your sources.

There are two types of links to focus on. These include internal links and external links. Internal links are links that lead to other pages on your website; External links or links that lead to other websites.

You’re going to want to have between 2 and 4 of each for each piece of content that you publish. When choosing external links, make sure they don’t lead to any of your competitor’s websites.

Utilize Headers

When searching engines are crawling through content, they use header tags to determine what the content is about. This way, they know exactly what each piece of content has the potential to rank for.

Therefore, when you create content, you should utilize headers. The title of your content should have an H1 tag. Within your content, you should utilize H2 tags and H3 tags.

Make sure to include your primary keyword in at least one of your internal headers.

Make Sure the Content Provides Value

SEO content needs to provide some sort of value. It can’t just be an update on the operations of your business. It needs to attract readers’ attention, and then keep them reading for a while.

Now, how can you provide value through content? Well, you could teach the reader how to do something. Or, you could inform the reader on how to identify a problem.

In the end, the only thing that matters is that the reader gets something useful out of the content. Need help creating content? Make a stop at The HOTH’s homepage.

SEO Optimized Content Can Make All the Difference

When it comes to getting website traffic, SEO optimized content can make all the difference. So, put these tips to good use, create content that’s valuable, and, soon enough, your Google ranking will have new readers coming in like wildlife.

Searching for other info on SEO strategy and digital marketing? If so, our website is the place to be. Check out a few of our other articles right now!

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