Starting an eCommerce business can be a daunting task for those without any experience. It’s not enough to choose a profitable product. You need to know how you’ll sell it too!
When you build a new eCommerce business, it’s important to get the basics in order from the start. This includes knowing your niche and choosing a platform for your store. So, no matter how small your business is, it’s essential to have the right combination of tangible features and benefits in order to make the most of your product.
With a growing number of customers driven to your online storefront, you need to make sure they are getting the best possible experience. In this article, you’ll learn about building an eCommerce business in Shopify with the Google Shopping App.
What is Shopify?
Shopify is a complete eCommerce platform that works on all smartphones, tablets, and computers. Shopify allows you to set up an online store and sell your products, all without having the hassle of managing inventory.
Shopify started over ten years ago when our founder Tobi wanted to sell snowboards with his company at that time called Snowdevil. He realized it was very challenging to sell snowboards online without an easy-to-use platform. So created a platform all by himself and that’s how Shopify came into existence.
When building your online store in Shopify, you need to choose a theme with a multitude of features. You will also need to choose a theme that gives you the flexibility to create your own customized look. For example, you can upload templates for stores using the Instagram-like display, or you can make your storefronts look a little more like your previous business.
Even if you don’t plan to make any major design changes, you will need the theme to give you a platform to create your own templates. By building your own template, you’ll be able to tailor the look and layout of your store to fit your own unique style and your needs.
Google Shopping Integration
If you are an eCommerce retailer that sells products from your online store, you need to get Google Shopping to help you drive sales.
Shopify is a tool that can help you to optimize your product search and convert those potential customers into actual customers. With Shopify, you can create a feed list which is your store’s product data organized in a structured way such that google takes this information and displays results to the requested user query and the user can then buy the best product if satisfied.
You see, Google is an intelligent system that continuously updates its database with the latest information to provide accurate search results. So, you’ll need to update Shopify with new product information every time you add, remove or modify details.
Dumping your product data and letting Google figure out how to use it is not enough. Google has set their own guidelines for how they want your product to be structured, with refund and return details, user data collection consent, other website requirements. You need to follow these guidelines in order to successfully let Google use your product info and direct users to purchase the same.
How to grow your Shopify store with Google Shopping?
Now, you can install a third-party app to help you generate your product feed. It saves time, cuts down on errors, and lets you focus on other tasks! Let’s be honest having an app that saves our time and helps us manage our inventory is better than manually updating and generating feeds.
With an automatic feed generator app, you can make sure that you meet all Google’s requirements! Just choose from one of the options available in the Shopify app store, depending on your budget and needs.
Once you’ve decided on one of these providers, linking your store to Google Shopping is as easy as installing the app and following a few steps. From there onwards, your Shopify store can automatically send updates to Google Shopping without any manual effort!
If you need help creating your product feed, I would suggest installing the Product Feed Generator by FeedGeni. The app is a popular google shopping feed app in the Shopify store and can create, manage and optimize your products for you!
It creates and manages feeds for any type of product and can help you optimize your feed for Google shopping Ads, Facebook Shop, Bing, Instagram, and other 30+ channels.
The app is easy to set up and lets you manage and submit product feeds on multiple shopping platforms from one place. But wait, there’s more! With features like Product Mapping, setting inventory rules, Title Optimization, Weight Conversion, and Google Custom Labels- it’s the most useful Product Feed App of Shopify.
The Product Feed Generator app’s dashboard lets you keep an eye on critical analytical information. You can’t make informed decisions without the proper data! Now your job is easy, with analytical information like Users online, Sales records, Sessions, Bounce Rates, and other crucial information right on the app dashboard.
Google Shopping is a great way to connect with your customers and sell your products. When they search for something, you’re the first thing they’ll see!
So, if you’re looking for an easy way to enter thousands of possible customers into your pocket every day, the Google Shopping Ad campaign is the way forward. It’s easy to set up with the Product Feed Generator!
With the google shopping feed generator, you can never miss another customer again! Whether it’s because of an improper or incorrect product feed, the app will be constantly updated to offer you the best experience possible for your business.