A lot of small business owners have a false sense of security when it comes to ranking well in search engines. They assume that if they have a website, then people will find them without any effort on their part. Unfortunately for these entrepreneurs, this is not the case.
There are many reasons why your website may not rank well in the search engine results pages (SERPs). In this article, we will discuss some possible reasons for low rankings and how you can fix them with simple tweaks to your marketing strategy and perhaps some help with a reliable SEO services agency.
Google hasn’t indexed your website
There are so many websites that exist on the internet, and only a certain number of them will be indexed by Google. If your website is not in the index yet, then you need to make sure it can get there!
Google doesn’t like your content
You have spent hours upon hours writing blog posts, creating videos and images for use on your website. This must mean that you care about providing quality information to visitors right? Not necessarily!
The reality is that if search engine spiders do not know what keywords you want to rank for or how exactly they should categorise everything on their own because all of this information does not come through when crawling your site. In order to fix this issue with Google’s algorithm, try adding more keyword-rich text to your website, as well as titles and meta descriptions.
You’re probably not publishing content regularly
If you’re not publishing content on a regular basis, then you’re doing yourself a disservice. Not only will this help your website rank better over time, but it will also keep visitors coming back for more! Make sure to publish fresh and relevant content at least once a week if you want to see results in the search engine rankings.
Your website is slow
A recent study by Google showed that page loading times have a significant impact on whether or not people stay on a website. In fact, as page load times increase, so does the likelihood of someone leaving your site. This is bad news for small business owners who are trying to convert leads into customers because no one wants to wait around for a slow-loading website!
Your website is not mobile-friendly
With over 50% of internet traffic now coming from mobile devices, it is more important than ever to have a website that looks great and performs well on all devices! If your website does not look good or function properly on phones and tablets, then you will likely see a decrease in organic traffic.
You are not using social media
In this day and age, social media is one of the most powerful tools at your disposal for marketing your small business. Not only can you use social media sites like Facebook and Twitter to drive traffic back to your website, but you can also use them to build trust with potential customers. People are more likely to purchase something from you if they know that thousands of people already have.
Do not forget about the importance of a great digital marketing strategy, regardless of what business model you are using. If your website is not performing well for whatever reason, it might be time to consider hiring an SEO company.
Conclusion
If you’ve ever wondered why your website is not ranking well, it might be because of one or more of these common reasons. If you want to get your SEO back on track, you better partner with a high-performing SEO agency.
Also read Possible Reasons Your Website Isn’t Ranking Too Well