Love it or hate it, WooCommerce themes have become a force to be reckoned with.
Over the past three years, we’ve seen this plugin evolve from a tool for selling physical goods and downloadable products to an all-purpose e-commerce solution capable of powering everything from fashion stores and courses to membership sites and even churches.
Woo’s versatility is best explained by the fact that it’s now used by over 3.4 million websites, including some of the most popular ones on the internet.
Why do people love WooCommerce? Here’s why:
1. It’s easy to set up and manage
Getting started with WooCommerce couldn’t be easier.
Choose a theme that best suits your store’s needs and get it installed/integrated using the one-click installer.
If you want to delve deeper into the best eCommerce theme for WordPress, you can set up product categories and attributes, add payment gateways, and more. You can even use WordPress’ default media library as your product gallery.
2. It’s flexible and extensible
WooCommerce is highly flexible. It’s best suited to building an online store, but it can also be used as a membership platform or even a complete course management system for universities and academies.
This flexibility makes WooCommerce an excellent choice for both big and small businesses.
That said, you’ll only get the best results if you pair it up with a WordPress theme that best matches your needs.
3. It’s easy to sell anything
Setting up WooCommerce is just half the battle. After that, you need to ensure visitors can find your products/services easily. This is best achieved by coming up with a great product/service description and adding powerful images.
You can also use Google’s Product Listing Ads to create enticing text ads that will appear in the search results alongside the best-selling products of your competitors, so be sure to take full advantage of this feature.
4. It has a huge community and tons of free plugins and themes
WordPress’ best-kept secret is how friendly its community is.
The best eCommerce theme for WordPress is proof of that: every time you need help with something, there’s always someone willing to lend you a hand.
You can also find tons of useful content on the internet, especially when it comes to free WooCommerce plugins and WordPress themes. You can check out our best eCommerce theme for WordPress if you want an example.
5. It powers some of the most popular websites in the world
Are you familiar with some of the best eCommerce stores on the internet? Chances are, they’re powered by WooCommerce.
This is best explained by Amazon’s decision to use this plugin on its website. That shows how trustworthy this solution is and why it deserves your attention.
6. It’s free
WooCommerce is 100 percent free, which is why it’s the best eCommerce theme for WordPress.
This also puts it in direct competition with big players like Shopify and Magento, which are only affordable to businesses that are serious about selling.
That said, you can easily find fully functional premium WooCommerce themes and plugins that can help you create a professional online store without spending a fortune.
7. It’s fast and secure
WooCommerce is Google-approved, which means it’s optimized for search engines. This makes it particularly useful for small businesses looking to increase their visibility online and build trustworthy reputations by sending potential customers directly to their websites.
WooCommerce also has an incredibly low bounce rate, which means it’s best suited for e-commerce sites that sell products people are eager to buy.
Last but not least, WooCommerce is equally adept at keeping your website secure with built-in options like SSL certificates and two-factor authentication.
8. There is a ton of WooCommerce plugins and themes you can use
WooCommerce is best suited for building e-commerce stores, but it’s also very flexible and extensible. It can be used as a membership platform or even as a course management system for universities and academies.
9. It’s the best eCommerce solution for small business
WooCommerce is best suited to building an online store, but it can also be used as a membership platform or even a complete course management system for universities and academies.
This flexibility makes WooCommerce an excellent choice for both big and small businesses.
That said, you’ll only get the best results if you pair it up with a WordPress theme that best matches your needs.
10. It has a ton of themes to choose from
Setting up WooCommerce themes is just half the battle. After that, you need to ensure visitors can find your products/services easily. This is best achieved by coming up with a great product/service description and adding powerful images.
If you don’t feel like writing your copy, you can always hire a professional to do it for you.