You’ve heard about Instagram, the immensely popular photo sharing app that has captured the world’s attention, but maybe you’re not sure how to make it work to your advantage in your marketing efforts. If you find yourself in this hassle, then take a good look at the efforts of a free video maker like this company. It can help you create and edit your videos at no cost.
This article will give you 10 interesting marketing facts about Instagram that can help your business excel in ways you never thought possible.
1) Most Users are Female
Studies have shown that more than 70% of all users are female, making Instagram one of Facebook’s biggest assets in its battle against Twitter for ad dollars. This is especially important considering that men tend to favor visual platforms like YouTube and Flickr over written platforms like Twitter and Facebook.
If you’re advertising on social media, then it’s probably wise to invest your efforts in an image-based platform like Instagram. You won’t get as many likes as on a platform with a heavier male user base, but they will be highly engaged likes. This makes them very valuable.
2) Lowest CPC Platform
It doesn’t cost a dime to use Instagram as a marketing tool, which is one of its most attractive features. The only costs associated with using Instagram as a marketing tool are those of running your business—like any other social media platform.
In fact, due to its visual nature, it may be one of the most affordable and profitable advertising channels available today.
According to studies by Rantic (an online webmaster company), Instagram has an average CPC (cost per click) rate of $0.66. Facebook reportedly has an average CPC rate of $0.43; while Google AdWords reportedly has an average CPC rate of $2-$3 per click.
3) Likes Generate Traffic
According to a study from NowSourcing, brands that feature videos on their Instagram page receive 10 times more video views than those that don’t.
When it comes to how they actually use them, brands can either post their own original videos or repurpose existing content.
This is why so many businesses are using free video maker tools like Promo Editor or Invideo’s free trim video tool. It allows you to edit cut and trim online videos in minutes without having any experience in video editing—and then share your new branded video straight to your profile for extra visibility.
By turning your brand into an active publisher of multimedia content on Instagram, you have an opportunity for increased traffic and engagement.
4) Engagement is Higher Than Most Other Platforms
Because it’s such a visual platform, engagement on Instagram is typically higher than on other social media platforms. This may be due to its free video maker capabilities; people love seeing and sharing photos and videos.
It also helps that Twitter and Facebook don’t allow images of nudity or violence; that can be an issue for some brands. On Instagram, however, you can share everything from behind-the-scenes snaps to stylized shots of your products in use (no adult content allowed).
The shareability of photos and short videos with the help of a free video maker makes it one of the most used social networking sites among millennials.
Image by Omkar Patyane from pexels
5) Lowest Cost per Click
Thanks to brands targeting their own customers, users and hashtags, Instagram is currently one of the lowest cost-per-click (CPC) social networks.
The average CPC for Facebook ads is $0.28; Pinterest, $0.21; Twitter, $0.14; and LinkedIn $0.13. But on Instagram, it’s just a penny! And that’s why many businesses are turning to Instagram as a viable marketing channel.
Their CPA is a fraction of Facebook’s due to lower competition and a growing conversion rate. Instagram users are engaging with brands at a faster rate than on any other platform.
6) Great Brand Awareness Tool
Instagram allows you to post pictures, but it also allows your followers to upload pictures or videos that you can make with a free video maker to your page. This makes Instagram a great way to get in touch with potential customers and fans.
Use hashtags when posting brand-related pictures, which will help with brand awareness. You can also use them when people tag or comment on your page.
Image by Jeremy Levin from pexels
7) User Demographics
Most Instagram users are under 35 years old. The platform has over 400 million users, yet only 11% of users are outside of North America.
More than 30% of US adults use Instagram; so it is increasingly becoming a powerful marketing channel for brands to target younger consumers, in particular.
How Does a Free Video Maker Help?
With all the features a free video maker offers, you can easily make your videos with little effort. And then you can share your videos with any or all of these people at no charge to you.
8) Businesses Use It to Showcase Their Products
According to a 2015 report by Shopify, 30% of e-commerce traffic now comes from Instagram.
Marketers are also using it as a launching point for new product launches. If you’re planning on selling products via social media, consider hosting an Instagram contest or displaying your latest offerings on your profile to drum up attention and sales.
Image by freestocks.org from pexels
9) #1 Photo App
With over 300 million monthly active users, it’s easy to see why marketers and entrepreneurs alike are flocking to Instagram in droves.
It’s a free and simple platform that connects brands with customers in a way that is fun, interactive, and authentic. Users post photos and videos that friends can like or comment on; they even follow each other.
This is why you should be using a free video maker to create content for your brand’s Instagram profile.
10) Connections Are Not Only Online
If you’re already active on Instagram, Facebook, and Twitter, now is a great time to take your social media marketing up a notch by jumping into relevant groups on LinkedIn. This is an excellent way to make connections with professionals who are within your industry or relevant to your business.
LinkedIn might not offer as much value as an individual social media platform like Facebook or Twitter. But joining groups can help you find similar people who may eventually help you grow your brand.
Image by Oladimeji Ajegbile from pexels
Final Thoughts
There are few tools more powerful than Instagram, with its 400 million monthly active users, for engaging an audience. Adoption by brands is rising fast. And research suggests that images are more powerful at driving sales than plain old text. For example, a recent study found that images increased purchases by 80%.
All of these mean there’s never been a better time to use Instagram for marketing—if you can make it work for your brand. The question is how.
The answer to that is in using a powerful and free video maker. These apps come packed with several templates, so you can be sure there’s something for everyone. Besides quick and easy stitching of clips, Promo Editor also makes it simple to add titles, transitions, and music, too. So your videos really pop when they’re done. You can even pick photos from your camera roll without leaving the app if you want extra image support.