If you’re a business owner, you understand the importance of SEO. It’s an incredibly powerful strategy that can drive significant traffic and conversions for your company.
However, implementing an enterprise-level SEO plan can be challenging. It requires a more sophisticated approach to strategy and tactics.
If you’re looking to build a successful enterprise SEO plan, there are a few key elements that you need to consider. These include keyword research, content marketing, and link building.
Keyword research is crucial to any enterprise SEO strategy and should be conducted systematically. It can help you find relevant keywords for your website, blog posts, or product descriptions that will drive organic traffic and produce leads over time.
It can also inform your content and overall marketing strategy by providing valuable insight into the search terms your target audience uses to conduct online research. Knowing the intent of these searches will help you understand what your content should include to align with their interests and compel them to stay on your page longer.
Once you’ve found a few keywords that align with your ideas for content, do a little background research on them. This will give you an idea of their popularity and whether or not the competition is intense.
Another important element to note is the search volume for each keyword. Low-volume keywords aren’t likely to bring much traffic, so they should be removed from your list.
Once you’ve determined which keywords are popular and have a lot of competition, it’s time to start working on your keyword matrix. This will help you determine which ones are most relevant for your website, blog posts, or product pages and which ones you should focus on optimizing for in the future.
On-page optimization is optimizing your website to boost its ranking on search engine results pages (SERPs). This can include fixing broken links, improving page speed, and writing optimized meta descriptions.
This strategy is crucial for enterprise brands because it helps to get more of your content into Google’s search index. It also helps you earn more organic impressions and clicks without having to spend a lot of money.
The key to on-page SEO is ensuring that your pages’ content is relevant and easy for users to read. This involves using smart keyword targeting and optimizing your page for user experience.
One of the most important on-page SEO elements is your title tag. Your title tag is the first thing that search engines show when people search for your business, influencing how well your page will rank in SERPs.
You can optimize your titles by adding relevant keywords to your page and incorporating them into the copy. However, be careful to do only a little keyword stuffing, as this can lead to Google penalizing your site.
Another key on-page SEO tactic is to optimize your HTML headers. These tags specify headlines and subheads within your content, and they help search engines understand how your content relates to the query being searched for.
Link building is the process of creating links to a website, and it can be a crucial part of an enterprise SEO plan. Search engines consider these links as votes of confidence that a page is valuable and useful, which can lead to higher search engine rankings.
The key to successful link-building is creating content people are eager to share. For example, if you’re a tech company with an amazing new product, write an in-depth post about it, share photos, and build up the excitement.
Similarly, if you’re a business getting a lot of traffic from a blog, try adding a link to your site in the blog’s sidebar. This will increase the chance that readers will also want to read your site.
Broken Link Building: Another simple and effective link-building strategy is to reach out to websites that have broken links (pages that are no longer in service). Replace the broken link with a similar one on your site, boosting your chances of getting the backlink.
Referral TrafficThe most powerful referral traffic is the type that comes to your site from other websites without searching for it on Google or other search engines. This type of traffic can be extremely valuable and increase your conversion rates and sales.
Content marketing is an integral part of any effective SEO strategy. It helps establish your business as the premier source of industry information and builds trust with buyers as they search for answers to their questions.
While this type of content might take some time, generating more organic traffic and converting those visitors into qualified leads is worth the effort. It also provides valuable insights into the types of questions your buyers are asking and how to answer them.
A clear, well-written content strategy is essential for a successful enterprise SEO plan. It allows your team to focus on what’s most important to your audience, such as answering their most commonly asked questions and building a connection with them that will encourage them to purchase or become loyal customers.
A strong content strategy is also a great way to keep your site’s content offerings fresh and up-to-date, which will help you maintain a high search engine ranking over time. Remember that industry standards and best practices change constantly, so it’s important to stay abreast of what’s new in the search engine world.
Another essential aspect of an effective enterprise SEO strategy is monitoring and optimizing your website’s performance on the search engine results page (SERP). This includes regularly monitoring your keyword performance and ensuring your meta data is correct. You should also check your site’s loading speed and identify pages that need to be updated or reduced in size.