Nothing’s more frustrating than when you have a kickass product line that you think would sell like hot cake, but are unsure how to make sales. You might feel like you don’t know how to talk about your products or how you should put them out there for everyone to see.
It’s easy to fall into the entrepreneurial mind trap of “I’m not meant for this,” “Nobody’s going to buy my products,” or “My product line isn’t good enough” when you struggle with making a sale and see other businesses reaching new heights of success.
But please don’t.
Most, if not all, entrepreneurs have no idea how to sell a product when they take the first step on their journey, but with a few tips and tricks, they turn the tables on their inner critic and start selling like a pro!
If you want the same to happen to you, read on.
- Think beyond online platforms when getting your products in front of people
When you’re just starting out, advertising your products on social media or through email marketing may not be enough. Ideally, you should have a physical store where people can check the quality of your products and try them in person.
But if you can’t afford it, having your products displayed at different events and venues may be your best bet. Case in point, many business owners benefit from selling products with a Gallery merchandise kiosk at sports and entertainment venues. These settings are great at bringing in new customers and getting people excited about what they have on display.
- Offer free samples
When selling a product, offering free samples is a surefire way to get your foot in the door.
Think about it: if someone wants to buy one of your products but can’t afford it or isn’t sure if it’ll be worth buying, what’s their next step? Naturally, they might be turned off by the price tag or hesitate because they don’t know how much they’ll like the product.
Free samples offer customers the chance to try your product for free and feel more confident about deciding to buy it. This marketing tactic also shows prospects that you care about their experience, which helps turn them into loyal customers.
- Adorn your marketing materials with eye-catching graphics
People are busy and don’t want to spend the time it takes to figure out if something is worth their attention. This is why using eye-catching graphics in marketing materials is an easy way to boost sales.
Even if you’re selling a product that’s not inherently eye-catching, like an electronics or appliance, you can use graphics to make it stand out. You don’t have to do anything fancy – just ensure the design is easy and clear.
You can also use graphics to help your customers remember your product. If you have all-white text on a dark background, it might be hard for people to read what’s written on the label. Instead, try using a bright color that contrasts with the background, like red or yellow. This will make the label more visible and easier for customers to read.
Don’t hesitate to experiment with different fonts, colors, and shapes that may help your customer get excited about your products and put them in the right mindset for making a purchase decision.
- Offer a 100% satisfaction guarantee
When selling something, it’s crucial to have the customer’s trust. If people don’t trust your company or products, they won’t buy from you – it’s as simple as that.
The impact is more powerful when they know they can get a full refund if they’re unhappy with the product or if it doesn’t work for them. When people know their money won’t go to waste, they’re much more likely to buy from you.
Make sure that whatever guarantee you offer will work for both sides. If someone doesn’t like what they bought, it should be easy for them to return it without any hassle (many companies now offer free shipping on returns).
- Use testimonials from happy customers
When you’re selling a product, you might be tempted to just post a bunch of photos and call it a day. But if you’re going to get any traction with your customers, they need to know that others have experienced the same thing. That’s why we recommend using testimonials from happy customers in your marketing materials.
A testimonial isn’t just an endorsement of your product or service — it’s a real-life story that lets you humanize your brand. Garnering more engagement than traditional advertising, customer testimonials tend to get people talking about a product and show that other people use it and love it.
You can also use testimonials as part of your sales process. At the end of your negotiations, for example, or after a sale has been made. It’ll help establish trust between you and them—and that’s key to building long-lasting relationships.
Having a great product line and knowing the ins and outs of each item, the features that make them stand out, and how those features translate into value for your target audience is only half the battle in the marketing world.
You must work hard to develop an identity around your brand—from the color scheme on your packaging to the graphics on your marketing materials. Always go the extra mile to get your products in front of people, even if it means setting up a kiosk at an event. Additionally, use smart advertising strategies like offering free samples and a money-back guarantee to ignite interest in your prospects.