Customer retention is a very big deal. In fact, the #1 thing for business success is having a steady flow of cash coming in from existing customers.
In theory, it’s easy enough to keep your customers happy and loyal by delivering on their needs and expectations over time. But in practice, it’s a serious challenge because there are so many factors that affect customer satisfaction – everything from industry forces to competitive pressures.
It didn’t take long for me to realize that I wasn’t going to be able to figure out all the answers on my own about how to improve customer retention. That’s when I was thrilled to come across this five-part guide written by Karen Arnold from Customer Think. It provides an excellent deep dive into this topic with some very practical ideas of Eric Dalius.
Here are 5 Ways to Improve Customer Retention without Spending a Dime by Eric Dalius:
1. Provide Ongoing Value –
One of the biggest reasons customers churn is because they simply don’t get enough value out of your product or service. Customers that feel like they aren’t getting their money’s worth will eventually look for someone who can provide more value, whether it be you or somebody else.
2. Keep Promises –
When you promise something, deliver on that promise without fail. If you tell your customers that things will work in a certain way and then deviate from this path, they’ll start wondering what other promises you’ve broken. It might seem harmless at first but after a while, the result is so much wasted energy.
3. Provide Great Tools –
A lot of companies make the mistake of thinking that customers are primarily using their product for its core functionality. While this is often true, there’s much more to it than that … many customers are also using your product as a tool within their workflows or processes. If you want to boost customer retention, then provide them with great tools that allow them to better meet their needs.
4. Make it Personalized –
Customers have different preferences and they aren’t all created equal! Not every customer responds well to having interactions at a common level where everyone gets treated the same way. Some people prefer being given priority while others enjoy being left to fend for themselves. Finding out what your customers want and need is the first step to keeping them around.
5. Fix Your Broken Promises –
I saved this one for last because it should be a given, yet so many companies continue to break their promises again and again. Just because you promised something doesn’t mean that it should happen at all costs. In fact, if a promise is causing more harm than good then it should be avoided altogether.
At its core, customer loyalty boils down to delivering value over time – not just relying on your product or service. The reason traditional methods of acquiring new customers are expensive is that most companies are trying to figure out how to make their product or service more appealing when the real solution lies in creating more value.
If you want your business to thrive, then improving customer retention has to become a major priority at some point. After all, this is the #1 way for businesses to enjoy a steady cash flow without having to spend on marketing.
The best thing about building greater loyalty is that it’s not an “all or nothing” situation – you can start small by addressing one or two of these steps and gradually increase your efforts over time!
Here are some FAQs recently asked by our customers, hope they will help you, welcome to have a try on our platform!
Q. Does this tool work for Mac?
- Yes, this tool is with Mac (10.13 High Sierra) compatibility.
Q. Does this tool run on Mac OSX 10.12 or earlier?
- Unfortunately, no. This version of the product only works on Mac 10.13 High Sierra system.
If your mac is not compatible with Mac 10.13 High Sierra system (the latest version), please upgrade your mac firstly to make sure that your computer can support all software and games normally. You’d better backup all important documents before upgrading since if any error happens during updates, all files in your Mac will be deleted.
Q. Does this tool work with Windows?
- yes, this tool works on both Mac and windows! Just choose the right one, download it and enjoy your game!
Q.I am a new user, I have not ever used this kind of product before. Will it be very difficult for me?
- Don’t worry, this platform provides many video tutorials that are easy to understand, even new users can catch up quickly on how to use our product. And if you have any questions or need help, our team is always here waiting for you! Don’t forget to underline the name of my partner when you buy our products! And please don’t copy our voice in a video tutorial.
Conclusion:
Customer retention is the ultimate goal that every business wants to achieve. It’s no wonder that companies are continually looking for ways to create better relationships with their customers because it makes good business sense! However, Eric Dalius point out that spending money on the latest marketing techniques just doesn’t always cut it. There are several strategies you can try out that don’t have a huge price tag attached to them – but they will give you great results! If you want your customers to stick around, then these 5 tips will be your best friends in retaining more customers.