To produce more leads and cash, you can run advertisements. You’ll be able to sell more items online. You can increase the number of visitors to your website. But, sadly, it isn’t as simple as that. There are other matters to attend to. Before learning all these you should first explore the advantages of using Google Adwords as an advertising platform.
While the notion of spending money on Adwords may appear intimidating, the results are practically instantaneous and obvious. As a result, it is well worth the money you spend on it. If you think, managing Adwords is not your cup of tea, hire the best Google Adwords agency and let the professionals do this work for you.
Google Adwords Advantages
1) Adwords is more efficient than SEO.
The primary advantage of Google AdWords is that it is more efficient than SEO. Search engine marketing tactics such as SEO and Google AdWords are both used to increase traffic and leads. However, a well-optimized AdWords campaign can help a company get to the coveted first page of search results much faster.
Here are some of the reasons why it’s more efficient and effective.
- You can concentrate on several keywords at once.
- You have the option to switch the campaign on or off at any time.
- Ads that appear at the top of the page are visible right away.
Of course, this does not negate the importance of organic sources, which provide greater long-term advantages. However, AdWords has a better probability of instantly driving more visitors and leads. Furthermore, the platform is more transparent, and you can see exactly what is going on with the advertisements.
Search engine optimization, on the other hand, while extremely advantageous, is a long-term procedure. It takes a lot of perseverance, as well as a lot of well-written articles and backlinks, to rank for any term. Even then, they have to wait a long time to get the required authority.
Simply defined, advertisements provide fast awareness at a low cost, whereas SEO provides long-term success, depending on the effort you put into content quality.
But I’m not here to dispute the merits of one technique over another. You should employ both at the same time, but be realistic about the time frame for success and the effort/money required for each.
2) Boost brand recognition
In addition to increasing traffic, clicks, and transactions, Google AdWords is a great way to spread the word about your company. To prove it, Google teamed together with Ipsos to conduct a study that spanned 12 industries, from automobiles to retail. It was revealed that search ads increase top-of-mind awareness by 6.6 percent on average.
When it comes to SEO, the quantity of brand name searches and variations also affects your ranking. Another incentive to promote your brand with search and display ads is to raise brand recognition.
3) Use their Gmail Inbox to reach out to new customers.
Email marketing is one of the most often used marketing tactics in every organization, which is why Gmail advertising can be beneficial. Google integrated native Gmail advertisements with Google AdWords in September 2015 and made them available to all marketers, allowing you to target more prospects via their email inbox.
Gmail ads are usually seen on the promotion tab, although they can also be found in the social tab. These adverts are available on both desktops and mobile devices. If you have a limited budget, Gmail advertisements are a good option. They are often less expensive than search ads.
4) Reconnect with your website’s viewers.
Reconnecting with your website visitors is one of the best features of Google AdWords. Let me explain.
On your website, you might have some window shoppers. These are visitors who have viewed all of your website’s pages but have not taken any action. How can you make people remember who you are and what you can accomplish for them? Enter RLSA and Display Remarketing campaigns.
a) Display network remarketing:
Advertisers can use banner pictures to target users on various advertising-supported websites. Assume you’re in charge of a travel agency and a customer is seeking for Thailand vacation packages. However, for some reason, he chooses to leave without making a purchase. To target him, simply create a remarketing list like the one below.
You can construct suppression lists in the same way that you can create remarketing lists (as shown above). These suppression lists ensure that you only advertise to new leads rather than those who have previously converted.
b) Search network remarketing:
Remarketing Lists for Search Ads (RLSA) is an acronym for Remarketing Lists for Search Ads. It executes remarketing campaigns on the search network, similar to how display remarketing works. In this campaign, the advertiser must also include keywords. Google advertising can link the user’s search query with the keyword and remarketing list in this way. This will assist Google in displaying appropriate advertisements for each search query.
Visitors who have previously visited your website are more likely to convert to leads when they encounter your remarketing advertising.
5) Track your progress on a regular basis.
Traditional advertisements, such as newspapers, radio, broadcast television, cable television, outdoor billboards, and pamphlets, are notoriously difficult to evaluate. They’re also a lot more expensive than Google AdWords. You have no control over your spending and budget. Furthermore, unless your consumer decides to reveal it, you won’t know the source of the leads generated by these media. As a result, calculating ROI from traditional media would be extremely difficult.
On the other hand, AdWords will tell you exactly what happened with the campaign. You’d be aware:
- Who was it that clicked on your ad?
- What is the total number of leads generated?
- How much traffic did AdWords bring to your website?
- Which term brought in the most visitors and leads?
- How much does each lead cost you?
This would aid marketers in determining what strategies succeeded and which did not. You can then alter your campaigns based on this data until you get the best results.
6) Extend your research with the help of your adverts.
Are you perplexed by the title? When you combine your Google AdWords account with your Google Analytics account, there’s a lot more to discover. AdWords is a fantastic platform, but it doesn’t tell you what visitors do once they click on your advertising. However, Google Analytics can assist you in understanding,
- The amount of time a visitor spent on a page.
- How many pages have you looked at?
- Your landing page’s bounce rate
- Information on new and returning visitors, as well as much more.
You’ll have a lot more info in your hands if you link them together. The total performance of Google advertisements can be measured by an advertiser. He or she might put non-performing keywords, campaigns, or advertising on hold while experimenting with alternative versions to improve your results. This information can also be used to write more articles/posts utilizing the keywords that performed well for your company. You may also improve your organic search rankings by using those keywords.
7) Take a more aggressive approach to your opponent.
When someone searches online for something related to your product or services and you aren’t running advertisements but your competitors are, you’re in danger. You’ll almost immediately lose business.
You should keep a watch on them to observe how they promote their firm, what types of advertisements they run, and so on. Google AdWords’ transparent system makes this possible. Take advantage of the possibilities that come your way and set yourself apart from the competitors.
You now have a compelling reason to use Google AdWords to promote your business, you can even hire a google ads agency to simplify your work. But first, let’s see if this platform is right for you.