Statistics say the more than 70% of consumers base their purchases on the physical appearance of the product boxes and the packaging. This is called “impulse buying”, and accounts for most sales in any supermarket.
Role of packaging
The packaging of the product is the one factor that can make or break a sale. You would never buy a simple bottle of shampoo, if there is a sleek, and expensive looking one on the same shelf. Packaging is so much more than a simple cardboard box with your logo stamped on it.
Custom Printed Product Boxes are used by the companies to make their products stand out. And rule number 1 of sales is that a product which stands out, has a higher chance of being bought.
It is a form of branding that allows you to establish a specific image for your product. The customer will be able to recognize your items on a shelf and buy them. Packaging is not just used for functional protection and storage of the items, but it is one of the key factors that influence sales.
6 spectacular and unique product packaging ideas
In order to make the product stand out, you need to be creative and unique. And here is a list of spectacular designs being used in the
that you need to have a look at:
- The 60 bag: this is a type of packaging that is biodegradable. In fact, it completely degrades within 60 days, keeping the environment clean. Considering how important efforts to reverse the impacts of climate change are, we need more of these eco-friendly bags.
- The paper bottle: sounds impossible right? Well, it is being used by used by companies to reduce their plastic consumption. It uses toughened cardboard that is water proof and does not become soft. It is light, easy to carry, and above all, an example of green packaging. Called the 360 bottle, it is a true substitute for plastic bottles. Speaking of which, we can look at the new minimalist Coca Cola bottles that use a glossy design on a red canvas that covers an aluminum bottle. It is cost effective, and looks aesthetically appealing.
- The takeaway box: fast food is part of a fast moving industry. Innovations are frequent. And this time, they have come up with a multipurpose cardboard packaging that allows the customer to hold their burger, fries, drink and sweet, all together in a single container. It has separate compartments of course. It is simple, easy to carry, light weight, cost effective and looks good as well.
- Coffin boxes: cigarettes are harmful. We all know that. And yet, people keep buying them. The packaging is one of the key ways to counter this habit. Graphic warnings aside, there have been other creative ways to hammer the message home. Coffin shaped cigarette boxes are a perfect way to present the same message in a way that is aesthetic and effective.
- Anti-theft lunch bags: everyone hates the anonymous person who steals the lunch of everyone in the office. You could not bring lunch, or hide it in your desk, or padlock you lunch box. Or, you can go creative and use the anti-theft bags. They are clear plastic wrappers, with a fake mold pattern on them, which makes them look rotten. It is a great and fun way to deter any sandwich stealers around.
- Fruit textured bottles: this technique, used by the famous juice company Smirnoff Caipiroska, is very unique. Basically, they cover the bottle in a layer of material that feels just like the skin of the fruit that the juice is made of. Apple juice will have a bottle covered in apple skin textured wrapping. Additionally, the layering is diagonal, so that consumer can feel the layers peeling away to reveal the pure juice, in a fun and artistic way.
Packaging in the USA
if you are worried that these designs might be expensive to make and will increase your production costs, you can be assured that you have a wide choice. Custom Product Boxes in the USA are manufactured by many suppliers and you can get in touch with them to get the perfect packaging for your product. Just remember the impact that this aspect of your manufacturing process has on the sales and impact of the items on sale.